The manufacturing industry is at a turning point. As embedded systems evolve from simple control devices to intelligent protagonists of value creation, AWS cloud infrastructure and generative AI technologies support the new competitive advantages our customers are creating. Enhanced development productivity through AI agents delivers innovative value to both manufacturers and their customers. By securely connecting edge devices to the cloud and leveraging accumulated enterprise data with generative AI, unprecedented customer experiences and business models become reality. In this keynote, we will demonstrate how AWS cloud and generative AI technologies, including AI agents, accelerate digital transformation in manufacturing and enable sustainable growth.