L3-02

11.21(金) 11:20-12:05 | 展示会場内　RoomLｰN

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Keynote

シェア ブックマーク

Game Creation Meets Mobility
— Shaping the Future of SDV Experiences

Presented byCRI Middleware Co., Ltd.

The mobility industry is entering a major shift with SDV (Software Defined Vehicle), where the core value of automobiles is evolving from hardware to software. At its heart, both games and mobility share the same essence — the experience. Yet, what kind of experience mobility should offer, and how it should be designed and validated, is still being explored. This session introduces a game-inspired development mindset: starting from the experience we want to deliver and rapidly iterating through trial and error. By applying this approach to mobility, we can connect past, present, and future devices to validate next-generation driving experiences more concretely and efficiently.
  • Automotive Software Expo
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Speaker

CRI Middleware Co., Ltd.

Mobility Business Division
Senior Manager, R&D Department
Technology Evangelist

Fumihito Kondo

Joined SEGA in 1997 as a lead programmer and director, contributing to numerous arcade and console game titles as well as building integrated development environments. He supported many projects using technologies comparable to today’s SDV and OTA concepts. After joining CRI Middleware in 2018, he worked on embedded software development and has held his current position since 2022. With a mission to expand emotionally engaging experiences through software, he applies an experience-driven approach—originating from game development—to mobility. He now leads the development of MESH, an experiential simulator that bridges past, present, and future devices to explore next-generation mobility experiences.

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