The Software-Defined Vehicle (SDV) is fundamentally transforming the value of automobiles. For users, it delivers the value of a car that continuously evolves post-purchase. For manufacturers, it provides ongoing revenue streams and a means of risk hedging. However, the development process presents significant hurdles. Why is it so challenging? The primary obstacle lies in transitioning away from traditional, hardware-centric organizational structures and development processes. This presentation will examine the necessity of the SDV from these dual perspectives, outlining the current state of development and its inherent challenges to offer insights into the future of the automotive industry.