As generative AI continues to advance, the question of how to perceive and implement the role of edge devices has become increasingly important. This session will review the current state of generative AI, reflecting on its business utility through the achievements of Soracom's "IoT × GenAI Lab." We will explore the strategic thinking and technological transformations necessary to fully leverage the potential of edge devices. Additionally, we will delve into the importance of a new skill set required for embedded engineers in this evolving landscape.