Osaka University FORESIGHT inc.
Founder & CEO
Haruhito MATSUNAMI, PhD
After earning a Master of Science from Cornell University Graduate School in the United States, he obtained a PhD in Engineering from Wakayama University. In 2005, he started a behavioral observation business. In 2009, he established the Osaka Gas Behavioral Observation Research Institute. In 2022, he established Osaka University Foresight Co., Ltd. and became its founder and CEO. His books include "Introduction to Behavioral Observation for Businessmen" (Kodansha) and "The Basics of Behavioral Observation" (Diamond Inc.), and he contributed to the "Harvard Business Review: Behavioral Observation x Big Data" Special Feature. His most recent book is "The First Penguins - A Methodology for Creating New Value" (Kodansha).